Tuesday, May 14, 2013

"Adland Gal" : Kerry Low Low

This ad is supposed to be a spoof of generic ads that play on female fears with regard to body image, dieting, food, etc. It's supposed to be smarter than all that and to appeal to women who are smarter than all that and are hip to the clich├ęs. One my students just wrote a paper, arguing that the ad in fact just reproduces conventional ideas about female body image. All the while selling the low-fat cheese product, Kerry Low Low. I think my student is correct, and she got an "A" on the paper. Whaddya think?